Monday, December 30, 2019

Teenage Pregnancy And Child Birth - 850 Words

Teenage pregnancy and child birth have long been a controversy in the united states. The issue emerged during the 1950’s and early 1960’s when teenage childbearing rates reached a historical peak. In the mid 1960’s birth control was introduces and the teen pregnancy rate dropped by 25 percent however it is still a social issue. Such strife has triggered much political debate. Notably, whether the government should fund programs that encourage abstinence or focus on birth control. Although abstinence would be more publicly accepted, it may not be as beneficial as allowing teens to easily access and use contraceptives. Teens are raging with hormones as their bodies are experiencing puberty which at times could result in sexual acts. The aftermath of these sexual acts is pregnancy and birth. Allowing teens to have free access to contraceptives gives one a sense of being safe rather then being sorry. School boards and school nurses should be able to provide teenagers with free contraceptives to lower the teen pregnancy and birth rate as well as increase the number or high school dropouts, lower abortion rates, and improve the economy. Teen child bearing consequences most often fall entirely on the female, in life altering ways. Pregnancy and Birth are significant contributors to the high school dropout rates among teen girls. Only 50% of teen moms receive a diploma by the age 22. In the United States many employers will not hire a person who doesn’t hold a high school diplomaShow MoreRelatedTeenage Pregnancy And Teen Pregnancy1664 Words   |  7 PagesMaria Isabel Terrazas English 4 Miss Stahlecker 4 November 2015 Teenage Pregnancy According to cda.org, in 2013, a total of 273,105 babies were born to women that were in between the ages of 15-19 years old. Teenage pregnancy is a major concern in today’s society. This paper will talk about teenage pregnancy, statistics, ways to prevent teenage pregnancy, and after birth options. So why is teenage pregnancy so important? Some people are concerned about teens getting pregnant at such an early ageRead MoreMotherhood and Pregnancy1429 Words   |  6 PagesMMMMM. Being mother is one of the most blessed and the most challenging job in the world. Giving birth to a new life and making it walk through the new world holding its hands showing a good trail makes a mother victorious in her life. In this modern world women’s attitude against pregnancy and being a mother is changing accordingly. There occurs so many miscarriages and maternal death during the pregnancy. A woman should be physically, and more over mentally set to have a baby in her womb. ConsideringRead MoreArgumentative Essay1417 Words   |  6 Pagesand Pregnant Promote or Discourage Teenage Pregnancy? Teenage pregnancy has become a major issue in today’s society for our adolescents. This is a major problem for all who are involved. It creates hurt and a struggle for on the parents, especially for the mother (Gonchar and Schulten). Also for the parent(s) of the teenager this creates struggles for them because more often than not, they end up with the load of caring and looking after the child while the teenage parents are at school or out doingRead MoreTeenage Pregnancy Essay1400 Words   |  6 Pages Belize encompasses the highest rate of teenage pregnancy in the Caribbean followed by Guyana and Jamaica. Based on the media perspective, teenage pregnancy is a rising issue in Belize that should be taken more seriously. It’s an epidemic ruining lives and perpetuating poverty. According to Sheila Roseau, Director of UNFPA SROC, the birth-rates in countries are normally forty-nine per thousand births. In Belize, the birth rate is ninety per thousand births. This rating s hould draw immediate attentionRead MoreTeenage Pregnancy Is An Issue For A Plethora Of Reasons1344 Words   |  6 PagesTeenage pregnancy is an issue for a plethora of reasons. For example, there are many health risks for the mother and the baby that come along with teenage pregnancy. Although most pregnancies are accidents, this one accident can cause a complete change in the father and mother’s lives. One may ask, is teenage pregnancy on the rise? Luckily, it isn’t. Just in 2013, â€Å"there were 26.6 births for every 1,000 adolescent females ages 15-19, or 274,641 babies born to females in this age group† (â€Å"Teen Births†)Read MoreHealth Education Reduction Of Teenage Pregnancy1647 Words   |  7 PagesHEALTH EDUCATION REDUCTION OF TEENAGE PREGNANCY IN THE UNITED KINGDOM (2010-2015) Introduction Teenage pregnancy (known as under-18 conception) negatively affects the health and wellbeing of both the young mothers and their children. Early parenthood is prone to the risk of postnatal depression, poor health (including mental health), social exclusion and by the age of thirty (30) there are more likely to live in poverty, have limited education, career and economic prospect. There is high risk ofRead MoreEssay on The Impact of Teen Pregnancy on the American People832 Words   |  4 PagesThe Impact of Teen Pregnancy on the American People Although the rate of teenage pregnancy in the United States has been on an overall decline, it remains the highest in the entire world. Teenage pregnancy is obviously still a problem in todays American society with roughly 97 per 1000 women aged 15-19, which rounds up to be roughly one million teenagers, becoming pregnant each year. Interestingly enough, 78% of these pregnancies are unintended. The births of these children are not onlyRead MoreTeenage Pregnancy And Teen Pregnancy Essay1611 Words   |  7 Pages Teen Pregnancy Meshia Williams Just because teenage pregnancy has decreased does not mean the problem is solved. Nearly all teenage pregnancies are unplanned. Teen mothers are nearly twice as likely to forgo prenatal care in the first trimester. This sets up complications along with health problems, costs, responsible fatherhood, education, and risky behavior. Babies are having babies before they’re even fully developed themselves; the environment, and media along with other things are all factorsRead MoreTeenage Pregnancy : A Social Issue1551 Words   |  7 PagesTeenage pregnancy rates have been declining in the United States, but when compared to pregnancy rates in other industrial countries such as Canada and the United Kingdom they are still relatively high. (Office of Adolescent Health, 2016). Teenage pregnancy is defined by UNICEF, as an adolescent between the ages of thirteen to nineteen becoming pregnant. (UNICEF Malaysia Communications). Teenage pregnancy is viewed as a social issue because of th e way it affects a country’s economy, the mother andRead MoreThe Popularity Of Teen Pregnancy1660 Words   |  7 PagesThe popularity of teen’s pregnancy worldwide has become a major concern in recent years. It is viewed as a global crisis as the increasing number of teenage girls bearing children outside of marriage or before graduating high school continue to rise. There are many reasons to scale down the teen pregnancy rate, and the financial costs of teens giving birth are important. After highly dropping for almost a decade-and-a-half, United States’ teen birth rate percentages began edging skyward in recent

Sunday, December 22, 2019

A Reflection On My Spirit Essay - 1416 Words

Introduction My spirit felt ill at ease while learning about the Gospel Order during our on-site class discussion last June. The Holy Spirit convicted me of being at fault for taking the act of worship lightly and getting too comfortable. Likewise, the Holy Spirit persuaded me to consider the reason we gather for worship and whether we are telling God’s story. I began this doctoral journey under the assumption that I knew a great deal about worship. Coming from a Latino church where God’s presence is distinct throughout our worship experience, I pondered worship renewal was not necessary. â€Å"Oh foolish me,† is what I thought after being confronted by the fact that worship trends, peoples’ expectations and just pure laziness had blindsided me. Back home, I did some soul searching, hoping I would figure out why I had fallen prey to the most common worship tendencies. Thus, mindful of the need to evaluate our worship practices, I addressed my concerns to my husband, the senior pastor, and a group our leaders. The dialogues held revealed that our worship order lacked: intentional scripture reading, different types of prayers, a moment of confession, Trinitarian language, and a well-designed liturgy for the sacred act of the Lord’s Table. Recognizing that I had opted to overlook this reality and done nothing to bring about change, I began formulating questions for my project: Is the congregation familiar with a worship order? Do they see a need for a better order of worship? WhatShow MoreRelatedThe Joy Luck Club By Amy Tan1459 Words   |  6 PagesWiktoria Ostrowska 12/1/15 JLC FLE First Draft English 8-6 Clear Reflection, of Personality The Joy Luck Club by Amy Tan follows multiple Chinese-American women who struggle with their self-identity and creating a balance between American and Chinese culture. Because of their immigration and many hardships in life, many of theRead MorePaco 500 Journal1464 Words   |  6 Pagesexpectations than those with other helping professionals.† (Benner, 33) Reflection: This quote reminds me that having the position of a pastor gives one great responsibility both before man and God as a representative of God to people. Additionally, whether â€Å"fair† or not, people hold pastors to a higher standard because of the position. Relocation: I hope and pray that as I continue to grow through this course and focus on my responsibilities that come with the position I must be willing to giveRead MoreUsf Contemporary Art Museum : Visit Museum1537 Words   |  7 Pagesit’s just an illusion created by velvet- like material called flocking. It’s 2-D art, but it’s like the carnival â€Å"funhouse† mirrors, distorting the reflection image. The median and tools are screen print. The technique used to create the artwork is a new style called â€Å"Finish Fetish†, which are high glossed polish and velvet surfaces. This was a reflection of Los Angeles aesthetic of Hollywood and technology. Larry Bell used a motorized camera that can photograph at 360 degrees. By using this cameraRead MoreThe United Methodist Church’s Book of Discipline Essay1169 Words   |  5 PagesMethodist Christian movement. The Wesleyan Quadrilateral provides the format for an organized study of Theology. The four properties are Scripture, Reason, Tradition and Experience. I will summarize these four components and then provide a personal reflection on them. Scripture The first and foundational aspect of the quadrilateral is Scripture. God’s Holy Word. To Wesley, the Bible was the only book needed and he considered it the first and final authority. 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There are some people where there culture and surrounding shape their personality traits. In my culture and surrounding it has help me shape my personalityRead MoreNature: Goddess of Africa1650 Words   |  7 PagesNature: Goddess of Africa Okara’s invocation towards the mighty Spirit of the Land â€Å"But standing behind a tree With leaves around her waist She only smiled with a shake of her head.†--- Okara recites his view of the spirit of Africa as a form of the Nature Goddess in the poem The Mystic Drum. Okara worships her to revive the spirit of Africa, and the way he seemed to be doing it is by being more and more close to the nature. This closeness can be found in most of the poems of this African poet GabrielRead MoreReflection On Values Reflection And Clarification1432 Words   |  6 Pages Values Reflection and Clarification Breonna Bastian Metropolitan State University Reflection Reflecting on our values and beliefs at times can be a very important part of our lives. It not only helps us become more aware of how we react to things or situations, but it also makes our decision - making easier in both our personal and professional life. When reflecting on my personal life, I am able to depict what inspires me, feeds my spirit, nurtures my personal growth, and what ultimatelyRead MoreThe Spiritual Journey Of Jesus1192 Words   |  5 PagesIntroduction I have chosen Worship as my most favoured Christian discipline. Worship comes to me as a natural practice to give thanks and gratitude to Jesus for all he’s done and is doing for all humanity. I praise and pray on a daily basis, either through quiet reflective time in prayer to listening to worship music in the car, work and at home. Worship allows me to give thanks for the incredible gifts Jesus has given me and keeps my mind focused my spiritual journey in Jesus. Jesus is worth allRead MoreKierkegaard s Work On The Present Age1503 Words   |  7 Pageshow he felt about the progression and direction of the society of his time. He claimed that through the processes which he coins leveling, the public, reflection, and chatter, humanity was in a spiraling down fall in which society was being destroyed by the aspects of culture and what Hegel called the human Spirit in his book Phenomenology of Spirit. Kierkegaard claimed that these phenomena mentioned were ruining humanity as I’m sure it appeared to him. When observing our own modern times, we see

Saturday, December 14, 2019

Assignment on Brand Building Nike Marketing Free Essays

string(217) " product generates useful statistics, it has been criticized by researchers who were able to identify users’ RFID devices from 18 m away using small, concealable intelligence motes in a wireless sensor network\." Assignment On Brand Building Nike Marketing Essay History Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18. 6 billion USD in its fiscal year 2008. We will write a custom essay sample on Assignment on Brand Building Nike Marketing or any similar topic only for you Order Now It employed more than 30,000 people worldwide. The company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of â€Å"Just do it† and the Swoosh logo. By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year. Its growth was due largely to ‘word-of-foot’ advertising (to quote a Nike print ad from the late 1970s), rather than television ads. Nike’s first national television commercials ran in October 1982 during the broadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden+Kennedy, which had formed several months earlier in April 1982. Together, Nike and Wieden+Kennedy have created many print and television ads and the agency continues to be Nike’s primary today. It was agency co-founder Dan Wieden who coined the now-famous slogan â€Å"Just Do It† for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century, and the campaign has been enshrined in the Smithsonian Institution. San Franciscan Walt Stack was featured in Nike’s first â€Å"Just Do It† advertisement that debuted on July 1, 1988. Wieden credits the inspiration for the slogan to â€Å"Let’s do it†, the last words spoken by Gary Gilmore before he was executed. Throughout the 1980s, Nike expanded its product line to include many other sports and regions throughout the world. What does the brand stand for? Nike stands for VICTORY. In Greek mythology, Nike was a goddess who embodied triumph. She assumed the role of the divine charioteer when Zeus was assembling allies for the Titan War; she flew around battlefields rewarding the victors with glory and fame. And the whole brand has been build around it, to convey one and only message, the one of the Victory, with a big V. While Nike started up its business selling sneakers, it reasonably hit the tipping point when the strong and sticky message which has directs impact on human’s subconscious worn by top athletes and runners. The Nike logo  «Ã‚  swoosh  Ã‚ » was not only developed from the wing of the Greek Goddess Nike, it was also developed to impact again the subconscious of the consumer as well. How? Nike logo has the shape of a tick, and through life and education we get some automatism with tick which means right and the cross which means wrong. Nike,  «Ã‚  Just Do It  Ã‚ » happens to be the stickiest tagline ever. It wins over the hearts of hundred of millions of Nike fans, psychologically, subconsciously, imperceptibly, deadly. So the Nike brand stands for victory, and more precisely: Competency: as we used to quote the Nike co-founder Bill Bower mane who made this observation  «Ã‚  If you have a body, you are an athlete. High performance : Nike promotes its products by sponsorship agreements with celebrity athlete, professional and athletic teams, they sponsor Cricket in India an Football in France for example, the most popular sports they focus only on winners Achievement : the message is pretty clear when you see champion in Olympics wearing Nike it’s just like the Nike sneakers brought him or her to achievement thanks to the spirit of the Victory Godess of Greek Never say Die attitude : the mission statement of Nike that the 30 000 employees across 6 continents make their own contribution to fulfill is to bring inspiration and innovation to every athlete in the world Nike’s changing Logo The Nike ‘Swoosh’ embodies the spirit of the winged goddess, which the legend says inspired the most courageous and chivalrous warriors at the dawn of civilization. The first shoe to wear the swoosh logo was launched in 1972. In 2006, Nike has also experimented in its advertisements by removing the woosh altogether Nike written in a new font, and this the old swoosh was toned down a bit. Nike Logo history Products by Nike Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, baselayers etc. for a wide range of sports including track field, baseball, ice hockey, tennis, Association football, lacrosse, basketball and cricket. Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. The most recent additions to their line are the Nike 6. 0, Nike NYX, and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than their competitors’. In 2008, Nike introduced the Air Jordan XX3, a high performance basketball shoe designed with the environment in mind. Nike sells an assortment of products, including shoes and apparel for sports activities for men, women, and children. Nike is well known and popular in youth culture, chav culture and hip hop culture as they supply urban fashion clothing. Nike recently teamed up with Apple Inc. to produce the Nike+ product which monitors a runner’s performance via a radio device in the shoe which links to the iPod nano. While the product generates useful statistics, it has been criticized by researchers who were able to identify users’ RFID devices from 18 m away using small, concealable intelligence motes in a wireless sensor network. You read "Assignment on Brand Building Nike Marketing" in category "Papers" Brand personality Nike has staked out a stylish, high-performance, innovative position in contrast to its competitors. It conveys the ideas of victory, puissance, sport attitude and masculinity. All these elements are emphasised by famous and successful sportive endorsement. With â€Å"Just do it Nike has promised its audience that the company is committed to the competitive spirit. Nike proposes that it will help people feel empowered, successful and best equipped to tackle the challenges of athletics. The company uses shades of gray and blue, which gives the brand a casual, unpretentious feeling. Nike’s famous swoosh creates feelings of movement and speed. Nike, the brand name itself, was once better known in Greek mythology as the goddess of victory. All these things and more give Nike its brand personality. How Does Nike maintain/communicate it’s intended brand image We shall concentrate on the marketing strategy of Nike by studying it’s 7 P model. Also, in the model itself we shall consider the integrated marketing communication adopted by Nike to enhance brand equity. Product Nike mainly concentrates on sportswear. The main product categories sold under Nike brand name include:http://gallery. clickthecity. com/albums/userpics/10006/pic56012. jpg Sports Footwear http://norcalsaversnest. com/wordpress/wp-content/uploads/2010/03/cole-haan-coupons-discounts. jpg Apparels Bags (Handbags and bagpacks) Sports accessories Sports equipment In other words, all product categories sold under the Nike brand name are directly or indirectly related to sports and athleticism which in turn is the core brand image/ identity of Nike. Other Nike Brands include Cole Haan which is into casual footwear dresses, Nike Team Sports which sells headgear Bauer Nike Hockey Inc. which specializes in hockey and skating equipment. Hence, Nike sells unrelated categories under other brand names thus preventing confusion in the minds of the consumer Tune Your Run: The recent venture between Apple and Nike integrates your iPod and running shoes. The main innovation is that your speed distance data can be recorded in your iPod and then synchronized with your PC to keep a tab on your progress Nike has always strived for innovation which inturn shows in their product research and development. Strategic partnerships and alliances with the most innovative partners ensure Nike is the global leader when it comes to sportswear innovations. Some of the famous innovations include: 2. House of Hoops : Partnership with Footlocker to promote the basketball line of Nike productshttp://blog. luon. com/public/Nike. JPG 3. Mass customization: Use of flexible computer-aided manufacturing systems to produce custom output. Those systems combine the low unit costs of  mass production  processes with the flexibility of individual  customization. Price Nike’s pricing is designed to be competitive to the other fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high premiums. Nike’s pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one channel level operations. This can control costs and influence product pricing. Promotion Promotion is largely dependent on finding accessible store locations. It also avails of targeted advertising in the newspaper and creating strategic alliances. Nike has a number of famous athletes that serve as brand ambassadors such as the Brazilian Soccer Team (especially Ronaldino, Renaldo, and Roberto Carlos), Lebron James and Jermane O’Neal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf. Nike also sponsors events such as Hoop It Up and The Golden West Invitational. Nike’s brand images, the Nike name and the trademark swoosh, make it one of the most recognizable brands in the world. Nike’s brand power is one reason for its high revenues. Nike’s quality products, loyal customer base and its great marketing techniques all contribute to make the shoe empire a huge success. Place Nike shoes are carried by multi-brand stores and the exclusive Nike stores across the globe. Nike sells its product to about 20,000 retail accounts in the U. S. and in almost 200 countries around the world. In the international markets, Nike sells its products through independent distributors, licensees and subsidiaries. Independent distributors need not adapt to local pressures because the 4Ps of marketing are managed by distributors. In terms of product differentiation, NIKE is also leading the market. The only competitor nearly has an identical business is Adidas-Solomon. Product differentiation is healthy in the footwear industry and allows the company to increase its profits through the sale of different products. Another advantage of manufacturing a number of product lines is the reduction of risk in that if one product fails there are numerous other products to compensate for this loss. Companies in the apparel and footwear industry that concentrate on manufacturing a single product are at a great disadvantage since their revenues depend exclusively on the sales of only one type of product, therefore, increasing the potential default risk. NIKE designs most of its footwear for athletic use; however, in order to diversify its products, a large percentage of their products come from sales of footwear, apparel, and accessories for casual and leisure purposes. The company segments its products in variety of ways. First of all, it manufactures sports goods and accessories for three different groups of people: men, women and children. Each segment is carefully examined in terms of physical capabilities, sociological needs, and design preference. Another type of segmentation used by NIKE that helps to increase product diversification is achieved by offering footwear, apparel, accessories, such as NIKE watches or gym bags, as well as performance equipment, including sport balls, timepieces, eyewear, skates, bats, gloves, and others in virtually every type of sport: running, basketball, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, fencing, and others. Besides the two segmentations described above, NIKE also has agreements for licensees to produce and sell NIKE brand items aside from athletic footwear and apparel. In part, this product differentiation is accomplished through strategic management planning by having the company sell NIKE brand timepieces, children’s clothing, school supplies, electronic media devices, and other items. NIKE subsidiaries, such as Bauer NIKE Hockey Inc. , are yet another way the company segments its product lines. Specifically, the Bauer NIKE Hockey Inc. subsidiary manufactures and distributes ice skates, skate blades, in-line roller skates, protective gear, hockey sticks and many other licensed apparel and accessories that make NIKE stand out in its industry. Communication Gaps in Branding of Nike Nike brand stands for: Competency Achievement High performance Never say Die attitude Nike was present in India since 1996 but didn’t rezlied the Indian potential till 2005. In Dec 2005, Nike was tied up with BCCI then later went on to become the official kit sponsor of Indian Cricket Team. In 2007, Nike released its first Cricket related advertisement in India(1). Globally Nike is a sports brand targeted to youth (mainly 15-35 yrs of age), but in India the brand is not restricted to youth or sports enthusiasts only. The brand is seen as a daily wear brand the customers ranging from youth who like to wear it to college to the old people who may just wear it when they are going out of their homes. The future roadmap for Nike – To Increase their Brand Equity Nike has faced a lot of international criticism due to its Sweatshops in 3rd world countries like Pakistan, Vietnam, Bangladesh etc. So, to convert this into an opportunity Nike should act as a socially responsible company devise certain rules regulations about the working conditions of their subcontractors. And if possible then Nike can also go for backward integration, and buy some of these subcontractors to increase their ownership reduce their costs. The competition in the market in terms of Athletic goods is very high with major players like Adidas, Reebok, Puma, Fila etc. all growing their importance. To hedge its risk, Nike can also expand on its clothing line like currently in India Nike cotton T-shirts are available but they are available in very limited designs. So, Nike can grow a sports apparel maker to a fashion brand. The apparels division is the cash cow (according to BCG matrix) for Nike and thus, diversifying in this area will help Nike increase its bottomline. Thus, Nike can expand their business by expanding adding a Daily wear clothes line to their portfolio. Nike can also sell the sports related product items which also have attributes like style cool, something like Nike sunglasses, which are available in some countries but not in India. Nike is also under a lot of fad because of the plastics other materials used in their shoes. So, rather than spending huge chunks on the celebrities, they can divert a small part of this advertising fund into RD to produce green shoes i. e. environment friendly shoes. This would given them a heads up in the market in terms of innovation, would also give them a unique position in the minds of the responsible consumer, and of course an opportunity for free PR. Indian market being the world’s second largest (2) footwear manufacturer of the world has a huge opportunity of footwear sales. Thus, Nike can attack the middle the lower end market by buying a current brand like Columbus or Welcome shoes and then manufacturing marketing them in India. They can also, launch a complete new brand for the country thus cater to the middle lower segment. This way they can also cater to the vastly growing rural market of India. They have used the similar strategy by entering Walmart by buying the Starter brand, which is an apt brand for the value end of retail business. Read more:  http://www. ukessays. com/essays/marketing/assignment-on-brand-building-nike-marketing-essay. php#ixzz2O0SDwz7o How to cite Assignment on Brand Building Nike Marketing, Papers

Friday, December 6, 2019

The Strategic Role of UAE Space Agency in Promoting National Security

Question: Discuss about the Strategic Role of UAE Space Agency in Promoting National Security - An Insight to The Future. Answer: Overview The United Arab Space Agency was established in the year 2014 under the supervision and funding of UAE government. The main purpose of the agency is to provide the world class sustainable development and work in collaboration with various types of research and development agency. The strategic goal of the agency is to develop the world class space development program that can help in the purpose of promoting the scientific research work (Marpu 2017). One of the major part of the strategic program is the development of the space program is the development of the national security protocol by the UAE armed force. This is achieved by the mode of better level of communication using the different forms of satellite. The space program is also planning to implement the strategic command program for the control of the satellites that will help in the purpose of the better level of communication. The access of the space program is highly essential for the development of the national security as it can help in the process of tracking about all types of external threats that can come from illegal activities or terrorism from other nations. The space agency also plays significant role in the part of the predicting the weather and all types of natural disasters. In the given context, the current research work will aim to highlight upon the strategic role that is played by the UAE space agency in dealing and promoting with the matters related to that of national security. The main area of the research will highlight the future role and strategy of the space agency that will be implicated to advance the level of national security. Research Questions Following are the key research questions To explore the role of space agency in dealing with the matters related with that of national security. To explore the role of space agency in development of future strategies related with that of national security of UAE. To explore the role of partnership of the UAE space agency in the matters related with that of the national security. The objectives that can be drawn from the research questions are as follows: Critical examination of the strategy that are developed by the UAE space agency that help to promote the national security. Determination of the future strategies that are developed by the UAE space agency in the matters of future of the national security. Examination of the role of partnership by the UAE space agency for the development of the national security. Relevant Literature Strategy Management for Internal Security Thestrategic management is related with the path that are being followed within an organization or achieve the organizational goals. According to Alnaser et al. (2017), every strategy that are implemented need to carefully analyze the external environment to ensure maximum benefit can be achieved. It is also essential for the organization to properly develop the framework of the strategy that will help them to develop a proper path for the process of implementation. As mentioned by Jang, (2016), one of the main characteristics of an effective strategy related to that of the internal security is to collect relevant data and analyze the external threats. Themanagement and governance is the primary components of the strategic framework that helps to deal with matters of security. This is needed to deal with most of the internal and external forms of risks. It is also essential to make use of the risks assessment tools that will depend upon the nature of the external threats and risks that are involved within the position. As it is possible to deal with the major components of the threats and identify the same, in the following steps, it is essential to implement standard policy. This will aim to deal with the neutralize all forms of threats by following the security protocols. The policies will also help in the purpose of the dealing with the information and the procedures that are to be followed for getting the proper information. It is also essential to socialize the procedures that are related with that of the security protocols (Meraj et al. 2016). The development of the compliance is also one of the major components of the strategy framework. The goal of this procedure is to develop the cultural awareness within an organization or agency that can help to define all types of policies that are previously implicated. The security awareness program is also another major component of that is needed to justify all forms of policy that are previously implicated. The security assurance is the following steps for the strategy development program that is needed to provide a better forms of road maps within the organization. It is also important to deal with risk exposure and all types of environmental changes that has the potential to identify all forms of threats. It is also essential to deal with all types of threats that is evident for the future. In the following step, it is necessary to review all types of incidents that has the potential to compromise upon the internal security of a nation. These may include review of the terroris m and other forms of violent activities. It is also important to generate some rapid response activities in the context of the situation analysis. The basis of quick response can also be generated from all types of actions that has the potential to deal with major activities related with security threats. The importance of the performance metric is the final components of the strategic plan. This is also important to monitor the effectiveness of the theories that are being implemented as a part of the security measures (Al-Khouri et al. 2014). UAE Space Agency One of the major intention of the space program that has been initiated by the government agency in UAE is to establish their power within the world forums. The major part of the project was launched in July 2014 with the public announcement of the Hope Mars Mission (Benmamoun et al. 2016). This makes UAE the only nation in the Arabian region, who has been able to establish a space agency in the international forum. The geographical location of the nation is also ideally suited for the future prospect of the space program. The location in the southeastern edge of the Persian Gulf will help to deal with all major types of launch programs that are associated with that of the satellites. There are also the expansive deserts and several miles of coast lines that provide with the opportunity of safe rocket launch. There is also the advantage of the position near the equators that help in them to easily position the satellites in accordance with the spin of the Earth. This means that there is less requirement of the upper push that is needed in case of the rocket launch. This will help in the matters of less fuel expense (Young 2017). The financing of the space program is done from the government and private agencies, who has provided near about $5.2 billion (Al-Khouri et al. 2014). The chairperson of Al Masakari Holding, Sheikha Al Maskari is able to provide encouragement to the work of the space agency. She is able to make use of her communication skills in the department of marketing and is able to use the opportunity to deal with the space program. By the year 2020, the agency is planning to send human pilot within the space development program. The main of the program is develop sustainability within the space program that is needed to send men in the space program. By the end quarter of 2018 the government is planning to initiate the space development program by giving training to the astronauts. This will then help the space program to decide for the candidates for sending within the outer space. The agency will also set up partnership with the Russian International Space Station (Leloglu and Kocaoglan 2008 ). Promotion of National Security Currently the internal security of UAE is facing huge challenges due to the increased threats of terrorism. From the very origin of the nation the small sized population of the region seems to be one of the biggest challenges for the government. The increased number of cases of the mining activities also seems to be major cause of concerns for the security within the nations (Jang 2016). The planning for the security seems to be one of the major challenges that was achieved by nurturing of the military alliances within the section of the Gulf Cooperation Alliance. There are also has been increased number of threats due the civil war in the neighboring nation of Syria. There is also high level of threats from the Islamic State terrorist activities in the nation of Iran. Meraj et al. (2016), have mentioned about the fact the space sector activity of UAE has been developed with the growing demand of the security issues. The policy within the space program is to develop the economy of the nation and also to bring about diversification in the security programs that will help to deal with all types of threats from the external sources. The security policy will combine with that of the space development program that will be the major support for all types of industries with the economy of UAE (Al-Bolushi 2016). This will help in the path of sustainable development. The space program is also believed to introduce the technological elements within the matters of security. The military group can also get the help the proper instructions that is needed to deal with the national security. It is important for the space agency to implement the policy for the security with the help of proper strategy (Murphy 2006). Methodology This section of the proposal will provide the details about the methods and research design that will be used by the investigator Research Philosophy This is the form of believe that is followed in the matters of collecting data and analyzing the same for making the result of the research. There is the positivism form of research philosophy, where the reality is believed to be stable in the forms of dealing with the matter related with that of the research subject. For the research work of identifying the strategic role of UAE Space Agency in Promoting National Security, it will be effective to use the interpretivism research philosophy. This will help the researchers to make various types of interpretation that is related with that of the subject of the research (Flick 2015). Research Design There are three types of research designs that can be used by the researchers to deal with relevant matters. In case of descriptive research design, the investigators will make use of the detailed data that are available for the research work (Vaioleti 2016). While in case of the exploratory research design, the investigators will deploy the previously used research articles and information for the current work of investigation. This will be used in the current research work to make interpretation about the future security strategies that will be implicated by the UAE government in assistance with that of the space agency program. There is also the descriptive type of research design that will be used by the current investigators. This will help in the matters related to collecting important information about the security protocols. Data Collection Methods There are two types of Data Collection method that are primarily used in all research works. In primary mode of Data Collection the investigators collect the information directly from the sample size in the form of interview or survey. With the help of primary data it is possible to get the latest possible information about the research subject. On the other hand, in case of secondary data information are collected from secondary sources which includes previous investigation work of the same subject (Panneerselvam 2014). For the given research work, for investigating the purpose of space agency program in national security of UAE, both primary and secondary form of data will be used. The primary data will be collected from the interview of the government officials of UAE. Sampling size There are two types of sampling methods that are deployed in a research work. In random or probability sampling method, the researchers select the sample size on random basis. While in case of non-probability sampling, the size of the sample is predetermined. In this case, the researchers focus only upon the predetermined sample size and collect relevant information (Tarone et al. 2013). For the given research work, the researchers will have Predetermined sample size, where interview will be conducted upon 10 government officials of the UAE space agency. Research Strategy The strategy of the research is the methodology and Framework that are being followed by the investigators in order to identify the issue within the research topic. The strategy of the research helps to address the Research question in a systematic way. The current research work will aim to implement effective research strategy, which will be in a form of quantitative and qualitative data analysis. This will help the investigators to highlight upon all the background information related to the space program and national security of UAE. This will also help to ensure that all the statistical information are properly valuated before making proper conclusion. Expected Outcomes The major benefit of the research work will be upon the fact that it will be able to highlight importance of internal security protocols that will be implemented by the UAE government. It will also help to highlight upon the importance of space program that are initiated by the UAE government. There also has been major concern about the huge expenditure that are spent by the UAE government on the space program. As the current research work will be able to highlight upon the importance of internal security and use of Technology using the latest form of Satellite program, it will be possible for the general public to understand the importance of the same. This will also help in the purpose of raising funds for the space programme initiated by the UAE government. As the investigators will analyse the background information of the space program, it will also be possible to evaluate the success of the program in terms of improving the level of internal security. It will also be there for possible to highlight up on all forms of threads that are encountered by UAE from external sources. Timescale The total time for the research is of 36 months Research Stages Month 1-4 Month 5-10 Month 11-15 Month 16-22 Month 23-30 Month 31-33 Month 34-36 Research Topic Selection Data collection from secondary sources Creating Framework Literature review Panning of the research method Selection of the Appropriate Research Strategies Primary data collection from sources Analysis Interpretation of Collected data Findings of the Data Conclusion of the Study Formation of Draft Submission of Final Work Gnatt Chart (Timeline) References Al-Bolushi, M., 2016. The effect of Omani-Iranian relations on the security of the Gulf Cooperation Council countries after the Arab Spring. Contemporary Arab Affairs, 9(3), pp.383-399. Al-Khouri, A.M., Farmer, M. and Qadri, J., 2014. 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